Why you can charm your way to coaching and training without needing credentials

Coaches and trainers are out there. Some are good, many aren't, and few are above standard. When you get their business card or see their online profile you might see the several initials after their name:

John Doe CPT, NASM, DOC, CSCS, CPR, ATC, PES, CES, and much more.

In a nutshell, yes...and no.

Why it doesn't matter
Many people who are not part of the strength world or training world have no idea what those initials mean. They are simply looking for the best trainer and or coach that they can afford and or connect with. It's similar to the saying that says, "No one cares what you know, until they know that you care."

Charm and perception: it's powerful seduction
An absolutely charming trainer and or coach can use their charming skills as a spell to seduce as many clients as possible. YOU might have been under such a spell in the past. This is a risky approach toward selecting a trainer or coach. I've met coaches and trainers in the past with absolutely no education or credentials yet were attracting clients like crazy!!!!!!! We are all vulnerable to charm when it's skillfully directed in such a manner that has a powerful and moving effect on us. For the uninformed prospect, they are truly victims.

How to inform yourself and select a great coach and or trainer
The best coaches will always rise to the surface. These are the coaches who have the educational background to support their knowledge but have the people skills, communication skills and most important experience to support their value. Also, they have produced great athletes in the past or have created great results with clients.

Initials
For the experienced coach and trainer, having initials after their names does matter. It's a reflection of their credibility in the industry they represent. It reflects the thousands of hours invested in studying the research and science to become the best they can be.

If you are new to the industry and have credentials but lack experience please understand that you are going to struggle in the beginning and that it will take you years to become well known and to become very good at your profession. If you are starting out seek both education and experience to become the best you can be. If you are a prospect looking for a coach and or trainer do research and see what they know and who they have helped and if they are producing some content such as articles, blogs, videos on social media.

Be informed. Be mindful. Keep in mind, the professionals will always stand out.

Coach Cano